Blitz-it Marketing Bootcamp

Stop winging it. Become a better 'Accidental Marketer' in 6 weeks!

Wearing the marketing hat in your business can be a lot of guesswork. Whether you do everything yourself or outsource, you still need to make good decisions so you can hit your business goals sooner.

We started with the most fundamental marketing and behavioural science principles, then drew on 20 years of professional marketing experience to craft a completely unique interactive course – delivered LIVE online – to give you a solid marketing framework in just six weeks.

Cheaper than paying a consultant and more practical than a Uni degree, Blitz-it Bootcamp’s intensive, small group environment is a fun, practical and social way to learn to be a better Accidental Marketer for your business.

12 hours of expert tips and techniques
you can start using straight away
expert guidance and focus activities
to improve your approach across 6 key areas
quizzes and checklists
to help you find and fix gaps that dilute your impact
detailed session notes
to jog your memory wherever you need to
bonus list of free articles and podcasts
so you can go even deeper if you’re keen
small group run live
(4 max) for expert wisdom and

Course Outline

Week 1

Intro to marketing strategy

Hello, what marketing is (and isn’t), big picture of marketing strategy, understanding how your product category and type of audience will affect your marketing approach.

Week 2

Good guide to consumer behaviour

Why people buy, how they decide, the ‘good enough’ substitute, and the importance of considering real & perceived barriers when crafting your offer and message.

Week 3

Getting the word out effectively

Choosing your promotional mix, resourcing pros & cons, tips for working with suppliers and generative AI, and clever ways to avoid getting stuck in uninspiring ruts.

Week 4

Perceptions shape reality

You’ll explore your ‘positioning’, and how your experiences, beliefs and perceptions influence your marketing approach and results you’re likely to get.

Week 5

Building a cohesive brand

What are distinctive assets and how to build them, key components of writing compelling copy, the role of words and images in attracting the right people.

Week 6

Review, refine and protect

Optimising the customer and referrer experience , protecting your brand and IP, managing your reputation, what to measure when, why and how.

Plus, you'll receive a kit in the post with goodies to help you stay on track!

The Finer Details

Blitz-it Bootcamp

$1290

Plus GST

Full value $2400

Learn the best marketing and behavioural science principles to save you time and money.

6 x 2hr interactive online sessions led by Tania Cavaiuolo, a Certified Practising Marketer
Learn techniques and apply them straight away through practical exercises
Small group (4 max) for a healthy mix of expert guidance, group wisdom and Q&A time
A tool kit sent by post to help you remember and apply what you've learned
Membership of an easy-to-use email-based forum to engage with other bootcampers

We'll let you know when we're running it next.

Fill in your details and we’ll contact you about our next bootcamp.