About
We help Accidental Marketers do their own marketing better in a spirit of give-it-a-crackedness through coaching, workshops, and an intensive marketing bootcamp.
Accidental Marketers, give it a crack!
Your life as a ‘somebody-had-to-do-it’ non-marketer will be so much easier when you tap into expert marketing support designed to help you do your own marketing better.
From using the social nature of adult learning in our bootcamp and workshops to debunking business-limiting beliefs in our coaching services, our programs are underpinned by contemporary practices, decades of experience, and business-owner-approved.
What type of place is The Accidental Marketer?
It is a place to...
- learn & focus on your marketing
- share your experiences & aspirations
- ask questions & contribute to the discussion
- exchange ideas, feedback & support
- develop healthy business connections
- respect people & confidences with good intent
- listen & be heard without judgement
It isn't a place to...
- engage in pushy sales. No, just no.
- dominate the conversation
- criticise, patronise or look down on others
- mine for secrets to sell to the competition
- find a life partner (if it happens we expect a wedding invite but we're not a dating network, OK?)
Our story, my promise
The Accidental Marketer Australia was one of those rare 3am inspirations that made even more sense in the morning.
It emerged in days, not months. And the more it came together, the more others excitedly told me how very needed it was.
The Accidental Marketer reflects my 20 years of experience as a Certified Practising Marketer helping business owners, organisational leaders and marketers focus more on what matters most.
It also reflects my passion for my industry and developing the capacity of others.
Everything I've learned
Everything I’ve learned about developing early-career marketers went into creating this. From leading national teams, to running See Marketing & Communications, to being a UniSA and Australian Marketing Institute mentor.
I stand for honest, sustainable marketing that’s grounded in proven principles and serves the business. Not itself.
I promise to influence and guide you to becoming a more confident, strategic, and successful Accidental Marketer.
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